Securezza Concept Site

Story
To gain traction in the market, Securezza wanted their website to prominently display their free trial offer in a professional and unobtrusive manner. With the color blue being the primary color for Securezza, different shades of purple were chosen to offset these CTA areas for the trial offer, as well as the use of shape.

Role
Concepting, logo design, visual design, prototyping, content hierarchy and content creation (with help from generative AI).

Attention Insight Heatmap

Attention Insight is an AI powered plugin for Figma that uses eye tracking studies, datasets, algorithm training, and accuracy validation to predict a user’s attention. Here’s what it did for the Securezza home page. Although this is predictive, there are some interesting takeaways: Section headlines are cooler than the content below them, faces are apparently still winning, Why Choose Us? section - the second picture on the right is largely ignored, perhaps due to elements featured on the left are largely deemed more important.