Making the message better.

Good creative gives people a clear answer and a clear next step to take. That's the thread running through everything I create.

Key Skills

Team & Creative Leadership
Building and leading multidisciplinary creative teams in design, content, and video, with a focus on helping each person do their best work.

Strategic Marketing
Developing multi-channel campaign strategy across digital, email, social, and print, grounded in audience research and real outcomes.

Design & Creative Direction
Concepting and directing digital, print, and video work from the ground up.

UX & Conversion Optimization
Turning underperforming pages and campaigns into high-converting experiences through testing, content hierarchy, and creative problem-solving.

Professional Journey

Cairn University • Director of Communications & Marketing
Shaped a proactive, strategy-driven approach to university-wide marketing and communications.

Ruffalo Noel Levitz • Design Director
Breathed life into higher education marketing campaigns while mentoring a talented design team toward creative excellence.

Helix Education • Art Director
Pioneered breakthrough campaigns targeting non-traditional students while helping designers develop their unique creative voices without sacrificing brand integrity.

Purch • Graphic & Web Designer, Videographer
Created engaging product review experiences across multiple platforms and produced compelling video content for TopTenReviews.com on YouTube.

Education

Full Sail University
Master of Science in Internet Marketing. Graduated Salutatorian.

Liberty University
Bachelor of Science in Graphic Design

Peak Leaders - New Zealand
Level 2 Snowboard Instructor Certification

New Work