TravoRad Concept Campaign
“Going going gone” is the central theme of this campaign for TravoRad, a German bicycle company. The idea behind the campaign is that the humble bicycle sets your sights on that next destination, and provides you with the unique experience that one can only experience on a bike.
The campaign targets three different audiences via product interest - road, mountain, and kids bikes, and employs posters that feature a QR code, email marketing, and social marketing. Email body copy was generated using Claude.ai.
Role: Concepting, design, animation, AI content editing
